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This is your Business Blueprint. Create your Annual Strategy, followed by a detailed step-by-step process for your Quarterly Objectives. Our most popular session that's been used by hundreds to develop their brand's growth strategy & create a simple system that works without overwhelming us.
If your brand is an extension of you, then you know you need to be "putting yourself out there." But what about when you don't feel like it? Or are scared you'll be judged /no one will want to hear what you have to say / buy? In this 1 hour MATRSclass, coach Cass Drake will:
Have you ever said yes to something for work that you later regretted?
Does your professional life bleed into your personal one?
Have you worked for free for your friends or discounted your work?
If you said yes to any of these questions, you need BIZ BOUNDARIES:
How to identify, create, and maintain boundaries when it comes to your business so you're not constantly just giving out freebies & discrediting your time + skillset.
You will learn strategies to uphold your worth & not undermine our work.
These learnings will pay off tenfold!
Arguably the most important piece of all, which will lay the foundation upon which we build all else in our business, by defining our WHY + VISION. Based on the Infinite Game Mentality, we will determine our WHY (aka anchor) that is completely unique to you, followed by your VISION, which is your mission of what you are creating & envision for yourself, your brand, and the world. You will refer back to this class time and time again, and will have created your business mission statement to use in assets.
Define your pillar brand (& personal) values that will be used to guide your future business decisions moving forward. Not sure about a certain opportunity or creating a new product? Filter options through your brand values and they will always lead the way. A necessity for any business and individuals pursuing new paths.
We all know these days that digital reigns supreme. Simply put, if your brand is not online, it's unlikely that new customers can find you + what you have to offer. The Digital Marketing Ecosystem is a bit of a beast, but in this module we break down it into 3 simple categories & teach you which ones to prioritize so you don't overwhelm yourself + dilute your efforts. We then show you how to create omnipresence across the chosen channels. Learn from a seasoned Digital Strategist that has worked with international brands with multi-million campaign budgets, & instead apply the learnings without the price tag of working with an agency.
Content is King. We show you how to create an intentional content strategy on social media using our Content Planning Matrix , in which we walk you through all the ways to create content that attracts new consumers, educations and entertains them, and ultimately converts them into paying customers. The best part? This strategy transcends trends, meaning no matter what the algorithm in whichever the new platform is doing, your content still works.
This is a big one - a brand must stand out these days in order to create brand interest & trust. We show you how to create a stand-out brand without having to hire a creative agency using simple tools & techniques so you can focus on what you do best - the business itself. We also dive into copywriting & defending your archetype i.e. your target customer & their profile base.
In this workshop, you will be taken through the exact step-by-step process in how to go about pitching for partnerships, collaboration, sponsorships, and joint ventures.
Sales is an absolutely necessary part of the process, but before we get into the tangible tips, we first need to get our mentality correct concerning selling and monetization. Watch this workshop to better prepare yourself for implementing sales strategies. We then are going to go over all the various online channels in which you can make sales at the point of conversion. Then, we will dive deeper into various methods to gain a better understanding of the ins and outs of each of them, from email marketing, to selling in the DMs to even ads.
Once you figured out your strategies and they start to work, its time to automate them! Developing + implementing systems is the key to scaling. From building funnels (i.e. consumer nurturing & conversion systems) to everyday automations & triggers, we free up manual time spent that can be saved to work on other important pieces of the puzzle.
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after all, MATRS means:
we provide the space to succeed
for the women changing the way
no woman is left behind
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